Branding - MQGA

The brand manager tasked me with crafting marketing materials for our newly established parent umbrella company. The executive team had already chosen a logo and colour palette for me to work from.

My brief was to create materials that exude boldness, sophistication, and innovation, resonating with entrepreneurial brokers – particularly women, the company’s primary target audience.

This project displays my ability to interpret and adhere to a business objective set out by the executive team and to create a brand identity that demonstrates a cohesive design aesthetic across a range of marketing materials, such as merchandise, stationary, branded documents, signage, and website landing pages.